Almost every solopreneur, home business or online home business owner I know uses Facebook to market their services. But how do your grow you Facebook Page Authentically?
Whether you are in network marketing, direct sales, or online business, Facebook is one of the best places to find, network and grow your potential clients for your business. But for that you need a Facebook Page, one that has your target audience and where you can do your marketing and promotions. Many people use their Facebook profile to market themselves, which is not a good way to create long term success in recruiting through Facebook. I was inspired by Julie Burke, our expert speaker in Manifest Your Abundant Business Now (MAB), to write this post and give you some fundamentals of growing your Facebook Fan Page in a way that serves your business.
Why Facebook Page?
There is a right way and a wrong way in doing business on Facebook. Facebook is a social platform and that is why your personal profile should stay just that – social. There is still a way to brand yourself through the posts and the types of posts you share. Ultimately branding is about telling your story and bringing people on your journey.
However, on a Facebook Page, you can share your story and promote it too!
Here are some of the benefits of having and growing your Facebook Fan Page:
- You can grow a targeted audience on your Facebook page
- Your page can represent your brand and as you grow, it can bring people back to your website (and your offers)
- You can create specific targeted advertising on your page
- You can have a conversation with your prospects and direct them to sales conversations with you
How Do You Grow on Facebook & Still Be Authentic To Your Brand?
Julie Burke has mastered the art of recruiting on Facebook. We asked her on MAB summit about some of her strategies to grow a customer base through Facebook. These are the 3 fundamentals you could keep in mind:
- Consistency is key – Show up every day and share valuable content
- Create interest and value – Create posts that keeps it social along with creating posts that give targeted clients great value
- Know your audience – if you really want to brand yourself, you must learn the art of ATTRACTION MARKETING that is focused towards your target market and draws them into your community
Attracting Clients on Facebook
In an ideal world, you don’t have to go chasing clients. They would come to you. In online marketing world, that is exactly what happens. Look at these two pages.
The first one has only 500+ subscribers but it’s packing over 9000 reach organically. The second page has only been in existence for 6 months and it has grown organically to 1600+ with a reach over 30,000. We experimented with both the pages and there are a few factors that Julie talked about that works beautifully with our strategies as well.
You have to be mindful of the topics you post + the frequency you post them + the types of posts. If you get this right, and with a little help with Facebook marketing, you can create a massive, responsive reach in a matter of months.
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